I created a logo to represent the core of their name sake—strongly rooted by the global causes they and their business partners are passionate about supporting.
I created illustrations to help tell their story. The icons are simple enough to read quickly, but the rough edges and colors help carry the cultural tones of the industry they serve.
In order to tie together their graphic style and make an immediate impression on their audience, I created additional icons to be used as a background pattern. These assets can later be repurposed for future use.