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Bulletproof Nutrition

Agency: Vertetude
 

As lead designer at Vertetude, I assisted Bulletproof with their brand identity and packaging redesign. As part of that project, I worked on the illustrations for the packaging, as well as variations of that artwork for use in retail displays and web banners.

Logo

I designed a logo to make Bulletproof accessible to a growing, globally diverse audience.

Bulletproof logo vertical
Bulletproof logo horizontal

Packaging Artwork

The first round of artwork was executed by the talented Todd Connor at Yellow Plum Design. In our collaborative partnership, he worked from my concept sketches and art direction. The idea was to illustrate the energy and health provided by Bulletproof products, visually emanating from the high-end, quality sourced ingredients.

After Todd Connor created the first round of illustrations for the packaging, I took over on cleaning up, updating and enhancing the artwork, as well as creating a few new pieces from scratch.

Bulletproof product packaging concept sketches
Bulletproof packaging artwork for coffee, tea, and oils
Colorful packaging illustrations for proteins
Colorful packaging illustrations for Bulletproof chocolate and vanilla products
Chocolate bar and chocolate covered coffee beans illustraitons on product packaging
Futuristic illustration for bulletproof supplement packaging
Cow and meadow illustration for Bulletproof Ghee packaging

Poster Artwork

The Bulletproof team needed a backdrop for a video shot in their new retail space, so I created this composition of all of the packaging artwork. The power button at its core emphasizes that the energy and health gained from the products starts with the quality ingredients.

Poster artwork comprised of various Bulletproof product packaging artworks

Web Banners

I created these product category banners to be used on their website, as well as in brochures. 

Bulletproof products web banner for coffee and drinks
Bulletproof products web banner for coffee
Bulletproof products web banner for coffee flavoring
Bulletproof products web banner for tea
Bulletproof products web banner for hot chocolate
Bulletproof products web banner for nutrition
Bulletproof products web banner for healthy fats
Bulletproof products web banner for antioxidants
Bulletproof products web banner for proteins
Bulletproof products web banner for enhanced brain supplements
Bulletproof products web banner for healthy snacks
Bulletproof products web banner for accessories
Bulletproof products web banner for tech
Bulletproof products web banner for performance kits

Product User Manual

In designing a user manual for their vibration plate, I illustrated these exercise positions covered in the manual.

Vibration plate user manual exercise illustraitions
Vibration plate user manual illustrations